Having Trouble Defining Your Specialty? How To Determine What Makes You An Original

Struggling to pinpoint a blog niche? Grappling with how to present yourself to editors or clients? Still looking to settle on one particular area of expertise, but unsure of where you really shine?

Even those of us who have clear obsessio-… — oops! I mean passions — (in my case, the publishing industry and… um… cats) can have a blind spot when it comes to our own strengths.

If you’re thinking of starting a blog, but don’t know what to write about… if you’re struggling with pitching yourself to others… if you want to build a business, but are having trouble figuring out what, exactly, that business should entail… it could help to ask yourself the following questions.

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Cornering the Market? Or Feeling Cornered?


I remember how good it felt when I first published this piece on YourTango. Finally, I thought to myself. Something that’s not about sex.

I was reminded of this yesterday, when I appeared on a radio show to talk about the experiences detailed in the article. Near the end of our chat, one of the hosts asked me where listeners could find more of my work. I dutifully rattled off my url.

Afterwards, I panicked. Poop! I thought to myself. When they go to my site, all they’ll find is sex stuff! Is that really all I want to be known for?

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