Today’s Definition of Networking? Not So New

My adoring fans. Um. In my fantasy life.

If you’ve hung out on Twitter lately, or spent time on just about any business blog out there, you know that networking has been redefined as a whole lot more than just the ol’ happy hour hustle.

Instead of circulating a room with nothing but small talk and business cards, you’re now advised to connect with people wherever you go,¬†building and maintaining authentic relationships with others and helping them out before seeking out help for yourself.

Similarly to what I’ve said on this blog, you should just be yourself, and trust in karma.

Refreshing. Right?

Of course it is. For those of us who have always seen sales and self-marketing as slightly sleazy/cheesy, this shift in the status quo is a huge relief.

The thing is, these tactics are nothing new.

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