How to Play the Waiting Game Just Right

May 16, 2012 By 1 Comment

Right now, I’m waiting for my attorney to call me back. I’m waiting for him to tell me that my husband and I are out of attorney review on the house we bid on, so that we can conduct our inspection and then wait some more (it’s a short sale, so our fate lies in the hands of the bank).

I’m also waiting for a ghostwriting client to come back with feedback on the proposed TOC I sent along to her last week. Once the TOC is approved, I can invoice for my first chunk of work and move forward on the project… a project that happens to have a very tight timeline.

And then there’s that other ghostwriting client who’s not yet officially a client. I’m waiting for her to make some final decisions on the last, little details of our contract together, so that we can get it signed.

I’m also waiting to hear more news from my literary agent. There are at least six editors who are just starting to dig into my book proposal, and the suspense is killing me. Will we need to send out a second wave of proposals? Revise? Will someone actually want the damn thing as is?

More things I’m waiting on: That IUI Medication Class my husband and I have to attend before we can move forward with fertility treatments. I’m also waiting for my web developer husband to start developing my new web project. I’m waiting for this. I’m waiting for that. All this waiting is driving me crazy! [Read more...]

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How To Achieve Full-Time Success with Part-Time Hours

May 8, 2012 By Leave a Comment

Forget grad school. As most of you know, I’m a huge proponent of learning by doing. Of course, before I do anything, I also typically read a shit-ton of books. (All of the education at a fraction of the cost!)

Back in 2007, it was Michelle Goodman’s The Anti 9-to-5 Guide that got me up and running as a full-time freelancer. Later on, I read My So-Called Freelance Life (also by Goodman) and wished I’d had it from the very beginning.

Last week, I speed-read Kelly James-Enger’s Writer for Hire: 101 Secrets to Freelance Success and realized it was the book I should have had when the economy — and my business — first hit the skids. Luckily, no matter how long you’ve been freelancing, there’s always something to learn.

I’ve been reading Kelly’s blog — Dollars and Deadlines — for awhile now, and also recommend her book on ghostwriting and coauthoring — Goodbye Byline, Hello Big Bucks – to just about every writer I come into contact with. So I was thrilled when I heard she had written a new book. In fact, I devoured the entire thing in two days, dog-earing pages on market research, story ideas, reprints, and contract templates.

What struck me the most, however, was that Kelly had created a level of success that allowed her to bring in a full-time income while working part-time hours.

Basically, my idea of perfection.

After the jump, Kelly is generous enough to share how you can do the same. [Read more...]

Filed Under: balance, book review, words of wisdom, writing Tagged With: , , , ,

Spill It: Are You a Terrible Self-Starter?

May 4, 2012 By 1 Comment

Last week, I headed over to my local library to sit in on a meeting of the Toastmasters Club. When we went around the room to introduce ourselves, I admitted that I was on a panel at a major conference that coming weekend, that public speaking terrified me, and that I was hoping to pick up some pointers.

So when it came time for impromptu, two-minute presentations, the master of ceremonies (the Toast Master?) asked me to take the first shot and talk about the presentation I was preparing for.

Fantastic.

I got up there and babbled incoherently for just under two minutes about ASJA, sex writing, the book I was working on, and promotional plans. It wasn’t terrible. But it was definitely unfocused, and I was obviously nervous.

(A few presentations later, a guy with fantastic biceps opened up his presentation by saying that my presentation was his favorite. But I’m pretty sure it’s because no one expects to come to the public library, attend a Toastmasters Club meeting, and hear somebody talk about sex.)

ANYway. At the end of the meeting, I received some more constructive feedback from the person tasked with analyzing each mini-speech, and one thing he said stuck out to me. “People tend to use filler words (stuff like uh and um) in the same way they clear their throat,” he said. “You feel unprepared, so you fill in those words while you gather your thoughts.”

It struck me then that my tendency toward extreme procrastination is much the same thing. [Read more...]

Filed Under: productivity, spill it, writing Tagged With: , ,

Top-Notch Marketing Tool: The Panel

May 1, 2012 By 7 Comments

This past weekend, I attended the ASJA 2012 Writers Conference, which I had been freaking out about for months. I was invited to speak on a panel about sex writing and, not only did the prospect of speaking to a crowd of professional journalists and authors intimidate me, but I felt self-conscious about the fact that I was the only panelist without a book. (It didn’t feel right to count the ebook I’d co-authored the other year.)

I worried: Would attendees think I wasn’t accomplished enough to give them advice? Would they roll their eyes as I hid behind my notes and stuttered over my words? Would they riot over the fact that the organization had allowed such a poor public speaker to have access to the mic? (I have an over-active imagination… )

As per usual, I was overreacting, and I made it through the panel alive. And after that, I was able to enjoy the other panels and presentations throughout the day. I found it to be a great opportunity to see how others structured their panels. I was able to see what worked, and what didn’t. And at the end of the day, I was convinced: I should do this again.

Putting together a panel — whether at a major conference or as a smaller, standalone event — can be a great marketing tool. It can help you establish yourself as an expert. It can bring you into contact with other luminaries in your field. It can raise your visibility. It can strengthen your writing resume. It can even act as a source of income!

But putting together a successful panel? That’s something else. [Read more...]

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Create the Life You Want… Not the One You Think You Should Want

April 26, 2012 By 13 Comments

Almost two weeks ago, I was on the phone with a reporter from a national magazine, talking about solopreneurship and personal branding. We were having a lovely chat — though I felt like a bit of a spaz; that’s why I’m a writer, you guys — when he asked me about my income.

“I make about $30k a year,” I told him.

“You can live on that!?” he asked.

I mentioned that I was lucky enough to have a husband who made way more money than me, so that I could create a life in which I only worked part-time hours. I told him I was building a career in which I could stay home with my future (as-yet-unconceived) children and not take a huge, unprepared-for blow to my paycheck. And if I needed more money, I said, I could always hustle a helluva lot more instead of sitting back and letting the work come to me (which is my current, lazy-ass m.o.).

He asked me what I’d do if a media company offered me a staff position at $75k.

“I’d turn it down,” I said. “No question.”

“What about $100k?” he asked.

“Nope,” I said. “I never want to give this up.”

Two days later, my bread-winning husband lost his job. [Read more...]

Filed Under: balance, career path, finances/income Tagged With: , ,

How To Make Your Marketing Plan as Much Fun as a Glitter Hula Hoop Dance Party

April 12, 2012 By 1 Comment

It’s no secret that publishing houses’ promotional budgets have shrunk, making it necessary for authors to act as their own publicists. Hell, when I was a mid-level marketer for an academic publisher five years ago, I was often frustrated by the limitations placed upon me when it came to promoting my authors. What I was able to do then is very similar to what most publishers are limited to now:

  • sending out review copies and press kits to a select group of media outlets
  • writing copy for forthcoming catalogs
  • if the timing was right, sending copies of the book to BEA, or to relevant professional conferences
  • and maybe — just maybe – sending out direct mail pieces focused on the book

It’s not much. But I don’t see these limitations as reason to abandon the traditional publishing model entirely. [Read more...]

Filed Under: book review, marketing Tagged With: , , , , , ,

How to Make Your Marketing Copy POP!

April 6, 2012 By 1 Comment

Despite being a writer — and a writer who once worked her way up the corporate ladder in the marketing department of an academic book publisher, no less — writing effective marketing copy for my own small business is still a struggle for me.

Because of this, I’ve spent a lot of time poring through business books and marketing how-tos, and even took one of Dave Navarro‘s workshops in order to revamp the sales page for my career coaching business.

My latest read? Sam Horn’s POP! Create the Perfect Pitch, Title, and Tagline for Anything. A marketing book written to help readers connect with customers, it’s not just about marketing — it’s about branding as a whole.

I was skeptical about this book when, within the first 40 pages, Horn held up both the Daddle and the Smitten as examples of fantastic branding. After all, both products are pretty ridiculous, and people regularly make fun of them. (Check out the Amazon reviews for the Daddle. Absolute comedy gold.) Could I really take advice from someone whose paragons of branding were so corny?

But as I read on, I realized that Horn was actually pretty brilliant. [Read more...]

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How It Feels to Write a Book Your Family Will Never Read

March 23, 2012 By 2 Comments

With my maiden name! Damn, that's retro.

Since I announced my authorial intent at the age of 5, my mom has joked that my first book will be dedicated to her.

“To my mother, who has always supported me,” she says dramatically, her hand making a little flourish in the air. I roll my eyes, but she’s right. She has always supported me, even when she wasn’t completely on board with the work I was doing.

My first, bylined magazine piece, for example. It was for Playgirl magazine, and was a travel piece on sex parties around the world. It was accompanied by a tiny caricature of my headshot, plus a full-color drawing of a wild orgy. My mother made copies and passed them out to friends, family, and co-workers. Who does that!? A mom, I guess.

Still, as I write my first book, I try to imagine what that dedication page will look like (without yet even having a book contract, mind you), and can only come up with something like this: Dedicated to my mother, who still holds out hope that this sex writing thing is just a phase. [Read more...]

Filed Under: writing Tagged With: , , ,

How an Author Can Be Her Own Own Best Publicist

March 20, 2012 By 9 Comments

Blogging buddy and author Brette Sember has about about 40 titles to her name at this point, a number that often serves to make me feel like a lazy-ass bum. Like, what have I been doing all these years!? Her output has been so extensive that her published books fill one and a half shelves on her office bookcase.

She published her first book when she was home on maternity leave from her law practice in 1998. A publisher called and asked if she was interested in writing a book about how to file for divorce in New York. She never looked back. Now, she’s spending time promoting her latest book — The Muffin Tin Cookbook, due out in April — and she’s finding the publicity process wildly different from what it was just 14 years ago. Lucky for us, she’s willing to share what it’s like to be your own best publicist. [Read more...]

Filed Under: marketing, writing Tagged With: , ,

Why You Should Change Your Definition of Success

March 13, 2012 By 2 Comments

I started freelancing full-time almost five years ago. At the time, success meant matching my previous income, and saying yes to every project that came my way. As a result, I found myself working nights and weekends, skipping meals, and pushing exercise to the very bottom of my to-do list, where it never got done.

These days, success means being pickier about projects, preparing home-cooked meals with my husband, and having time for both my personal book project and my daily yoga classes. I have the potential to make more money… but the other stuff comes first.

Which is why I love Laura Vanderkam‘s work. In both 168 Hours and her most recent book, All the Money in the World, she shows readers that they don’t necessarily need more time or money to achieve a successful and fulfilling life. They just need to know how to spend what they already have.

In this Q+A, Laura shows us how we should redefine success. [Read more...]

Filed Under: balance, book review, career path, finances/income, productivity Tagged With: , , , , ,
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