How to Start from Scratch with a New Niche

This is a metaphorical lump of dough.

Like any good love affair, even a thriving writing career can get into a slump. And by “slump,” I’m not referring to the lean times in your typical feast-or-famine cycle. I’m referring to a successful business that — for some reason or another — you just feel bored with.

You know the feeling: Every targeted press release seems to say the same thing. Every forthcoming book you’re offered for review seems to have the same premise. And when your favorite sex toy purveyor offers you the latest and greatest vibrator with all the bells and whistles, you just feel meh.

While your niche may once have been a passion (and perhaps still is), it doesn’t seem to leave room for all the new interests in your life.

But is it worth it to switch gears? Will food editors be interested in a piece from a veteran health and wellness writer? Will tech editors care what the go-to sex columnist has to say?

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Having Trouble Defining Your Specialty? How To Determine What Makes You An Original

Struggling to pinpoint a blog niche? Grappling with how to present yourself to editors or clients? Still looking to settle on one particular area of expertise, but unsure of where you really shine?

Even those of us who have clear obsessio-… — oops! I mean passions — (in my case, the publishing industry and… um… cats) can have a blind spot when it comes to our own strengths.

If you’re thinking of starting a blog, but don’t know what to write about… if you’re struggling with pitching yourself to others… if you want to build a business, but are having trouble figuring out what, exactly, that business should entail… it could help to ask yourself the following questions.

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Link Love: November 21

What a week! It started out on a somber note, with an overnight trip down to MD for a cousin’s funeral, but quickly turned around, with a job offer, my very first career coaching teleclass, and some exciting new projects. Excitement!

While I go do my happy dance (again), I’ll leave you to read this week’s link love:

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Cornering the Market? Or Feeling Cornered?

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I remember how good it felt when I first published this piece on YourTango. Finally, I thought to myself. Something that’s not about sex.

I was reminded of this yesterday, when I appeared on a radio show to talk about the experiences detailed in the article. Near the end of our chat, one of the hosts asked me where listeners could find more of my work. I dutifully rattled off my url.

Afterwards, I panicked. Poop! I thought to myself. When they go to my site, all they’ll find is sex stuff! Is that really all I want to be known for?

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