What Can You Do For Me?


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We fill our resume with words and phrases such as “detail-oriented” and “innovative,” and list job responsibilities instead of quantifiable acomplishments and successes.

And then we send it off to an HR associate who has probably received…well, just about as many resumes as the woman in the photo above.

In a time when competition is getting fiercer, and all resumes look the same, isn’t it time to start rethinking the way you’re presenting yourself?

Cover letters are the place to start. But they won’t help you any if you continue to make the same mistakes. It’s time to start thinking about features vs. benefits.

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