I recently watched a video by very talented lady Marie Forleo, in which she touted the importance of marketing above all other things — even more important than product.
Say what?
Come on. It makes perfect sense. As Forleo pointed out, you can have the most high-quality product in the world but, unless people know about it, your business is sunk.
Many of us dread marketing as a necessary evil. I know I did. I wanted nothing more than to just practice my art. But recently, I found myself in the middle of some great brainstorming sessions, and I also had a blast writing up my marketing plan. And now? I’m eager to finally put that plan into action.
Have you written up a marketing plan yet? Why not!? Even if you’re not launching a fancy-pants career coaching practice or consulting business, your freelance business could still benefit. And it’s not scary at all! I swear!
Here. I’ll walk you through it.
