How To Market The Crap Out Of Yourself

I recently watched a video by very talented lady Marie Forleo, in which she touted the importance of marketing above all other things — even more important than product.

Say what?

Come on. It makes perfect sense. As Forleo pointed out, you can have the most high-quality product in the world but, unless people know about it, your business is sunk.

Many of us dread marketing as a necessary evil. I know I did. I wanted nothing more than to just practice my art. But recently, I found myself in the middle of some great brainstorming sessions, and I also had a blast writing up my marketing plan. And now? I’m eager to finally put that plan into action.

Have you written up a marketing plan yet? Why not!? Even if you’re not launching a fancy-pants career coaching practice or consulting business, your freelance business could still benefit. And it’s not scary at all! I swear!

Here. I’ll walk you through it.

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Marketing Basics: Playing To the Right Crowd

Over the past few months, I’ve struggled to find new freelance projects to supplement my regular proofreading and blogging income. Only recently was I able to admit to myself the reason for this partially self-imposed period of limbo: I wasn’t sure what I was looking for.

Obviously, it’s impossible to put together an effective marketing campaign when you’re not quite sure what you’re marketing, or who you’re marketing to. After the jump, the three most basic questions you need to ask yourself before launching your own campaign:

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