Coffee Break: How Do You Handle the Holidays?

coffee break

As Fridays are a cool-down sort of day, I thought I’d designate a weekly coffee break, during which we could discuss a specified topic. This week, I’d like to bring up the challenge of handling business during the holidays.

In the magazine biz, special issues always correspond with seasonal occurrences, resulting in back-to-school issues, or holiday gift guide issues. As a blogger, I have more flexibility in terms of content development (magazines tend to work three to six months in advance), and so take advantage of holidays and events in my various blogs.

For example, this past week, I actually blogged about seasonal content, given the upcoming 4th of July holiday weekend.


On another blog, me and my fellow bloggers blogged about “green” products and happy hour possibilities all day long, in honor of St. Patrick’s day. Later that same month, I did a week’s worth of cupcake-related posts in honor of the Martha Stewart-designated Cupcake Week.

How have you guys tied in business with seasonal pleasure?

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