If we all squint really hard, this will start to look like me. Right?

I happened into entrepreneurship without anything resembling a business background. What I had instead was a B.A. in Writing, Literature, and Publishing, a good chunk of publishing industry experience, boxes full of how-to books, and a love of the written word. But my abilities as a writer didn’t translate into business success, and so I created my own continuing education.

I read books on freelancing, entrepreneurship, and how to make money as a writer. I read blogs about the business of writing. I even took several online workshops put together by Launch Coach Dave Navarro.

What I learned from most of these resources is that, when building a business, your mailing list is key. That built-in, loyal readership will help you market your products and services more easily than if you were cold-pitching your business every damn day.

I’ve been writing Word Nerd News for over a year now but, two weeks ago, I made my very first attempt to deliberately grow my mailing list and build up the word nerd community. In that space of time, my mailing list grew by over 100 percent. It’s still growing. How’d I do it? [Read more…]