12 Ways To Market An Ebook

You guys. I’m feeling a little verklempt right now, for a number of reasons. 1. This is the first guest post I’ve ever run on my blog. 2. It’s written by Susan Johnston (of The Urban Muse), one of my very first readers here at Freelancedom, and a constant source of inspiration, resources, and damn good advice. And 3. She wrote it as part of a marketing campaign for her forthcoming ebook — The Urban Muse Guide to Online Writing Markets — which I’m excited as hell to finally be able to purchase this coming Monday.

Okay. I’ll shut up now. Soak in the brilliance:

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The good news about self-publishing an ebook is that you have almost complete control over the content and distribution methods. The bad news? You’ll need to market the #*%$ out of it if you want to turn a profit. My ebook launches this coming Monday. Hopefully, my initial marketing push will pay off. For everyone else working on their own ebooks, here’s a glimpse at my marketing plan. Not all of these ideas will make sense for all ebook authors and, in fact, I chose to skip a few of them for the sake of my sanity. But this list should give you plenty of ideas for reaching potential readers.

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