From Bunny Slippers to Business Plans
Eight years ago, I bought my first SLR (single-lens reflex camera). It was a Canon Rebel, the same camera my editor at the Pennington Post had, and owning it made it nearly impossible for me to take bad photos. That $500 — paid back to my parents in installments — was worth every penny.
Now I have the Nikon D40X, a gift from my family, and it’s been proving indispensable to my work since the moment I received it.
Experts such as Peter Bowerman of The Well-Fed Writer write that nothing beats cold calling. When you’ve exhausted your list of prospects, however, and your calendar of networking events, it’s still possible to find the odd job via job ad.
This past week, I’ve had to face the fact that — if I don’t begin to self-market myself more aggressively — my at-home business will never grow. Which is why I focused on self-marketing all week long, with:
Still, even when we know all there is to know about the logistics of self-marketing, we can still have difficulty implementing the necessary steps. Much of this is due to fear.
