How To Make Your Marketing Plan as Much Fun as a Glitter Hula Hoop Dance Party

April 12, 2012 by 1 Comment

It’s no secret that publishing houses’ promotional budgets have shrunk, making it necessary for authors to act as their own publicists. Hell, when I was a mid-level marketer for an academic publisher five years ago, I was often frustrated by the limitations placed upon me when it came to promoting my authors. What I was able to do then is very similar to what most publishers are limited to now:

  • sending out review copies and press kits to a select group of media outlets
  • writing copy for forthcoming catalogs
  • if the timing was right, sending copies of the book to BEA, or to relevant professional conferences
  • and maybe — just maybe — sending out direct mail pieces focused on the book

It’s not much. But I don’t see these limitations as reason to abandon the traditional publishing model entirely. [Read more…]

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How an Author Can Be Her Own Own Best Publicist

March 20, 2012 by 9 Comments

Blogging buddy and author Brette Sember has about 40 titles to her name at this point, a number that often serves to make me feel like a lazy-ass bum. Like, what have I been doing all these years!? Her output has been so extensive that her published books fill one and a half shelves on her office bookcase.

She published her first book when she was home on maternity leave from her law practice in 1998. A publisher called and asked if she was interested in writing a book about how to file for divorce in New York. She never looked back. Now, she’s spending time promoting her latest book — The Muffin Tin Cookbook, due out in April — and she’s finding the publicity process wildly different from what it was just 14 years ago. Lucky for us, she’s willing to share what it’s like to be your own best publicist. [Read more…]

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How To Find The Literary Agent of Your Dreams

February 24, 2012 by 1 Comment

(image via the talented Justin Lowery)

Back in November, I shared with you the checklist I used to put together my own book proposal. It contained all the building blocks I’d become familiar with when working as an editorial assistant for an academic book publisher, plus a few other tips I’d picked up over the years from former writing professors and how-to books.

I can only assume that, by this point, you have an amazing, solid book proposal ready to go, and are already daydreaming about the book advance and lit parties in your future. Not so fast. While academic publishers — and some small presses — accept unsolicited book proposals and manuscripts, most traditional book publishers won’t look at your work unless it comes to them via a literary agent.

I can hear you grumbling already. What the what!? Another barrier to publication? But believe me. You’ll only benefit from the help an agent can provide. Not only are they the gatekeepers to big-name publishers, but they have their fingers on the pulse of the literary marketplace, can help you strengthen your proposal, have relationships with editors (and intimate knowledge of their preferences) that allow them to target the best possible publishers for your book, and can also negotiate a helluva book contract (a process during which many of us would be completely out of our element).

Yes please to all of that.

So how do you go about finding one? [Read more…]

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