How To Pitch: The Basics

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I don’t typically write about writing here. Or at least I try not to. Not directly.

I try to keep my content inclusive to all freelancers, despite how obvious it is that I’m a total booktard, and a slave to producing content.

But this past Monday marked the beginning of the FLX Query Challenge, a friendly, biannual competition in which teams rack up points depending upon how many queries they send out each week, and how many assignments they land. I’ve been on a pitching hiatus for awhile now — due to my new job at YourTango, my career coaching certification program, and an ongoing copywriting project — but I’m excited to start putting out feelers again … especially since I’m a team leader this time around.

So for all those writers out there — writers who are trying to get back into the pitching rhythm, writers who have been pitching all along (show-offs), and writers who are just starting out — I thought I’d put up a refresher on the pitch process.

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How To Write Your Way Into the Best Darn Jobs Ever

Back during my TCNJ days, I took this brilliant Advanced Writing class with the brilliant Burton Klein. The most important thing he taught me was that a unique and well-written cover letter could be my biggest asset. Since then, I’ve found myself called into interviews by people who were more intrigued by my cover letter than my credentials, and have had pitches given a second glance by mag editors who were intrigued by the tone of my pitch letter. Since then, I’ve tweaked my technique with the help of subsequent professors, but the lesson has remained the same: All resumes look alike. It’s the accompanying letter that will get you in the door.

Whether you’re applying to a staff job, pitching newspaper and magazine stories, or attempting to net new clients, the ability to write good letter is key. After the jump, all the building blocks of the perfect letter, plus all the eensy weensy details you should always double check:

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