How To Fish For (Those Completely Deserved) Compliments

Still trying to build up your freelance biz? There’s (probably) no need to drop your life savings on a slick advertising campaign, or on glossy, high-priced direct mail marketing. Over the years, time and experience have shown that word-of-mouth marketing is best.

Sure, I’ve broken into new markets by cold querying and social media marketing. But word-of-mouth marketing is still how I connect with the majority of my coaching clients. It led to my inclusion in the Young Entrepreneur Council’s inaugural group of members. It’s the primary reason I was asked to be a panelist on that ASJA sex writing panel in the spring. And it’s led to numerous writing and editing projects over the years.

You may believe that word-of-mouth marketing is out of your hands (and to some extent, it is). But if you’re looking to build legitimacy for your business, you can still use those satisfied clients to your advantage in a more deliberate way.

I’m talking testimonials, people. And all you have to do is ask for them. [Read more…]

Link Love: April 10, 2010

I feel as if this week was a perfect example of how much I was missing when I was playing recluse for the past year. (The positively balmy weather didn’t hurt.)

On Tuesday, I went to the #nyblogout — a happy hour for NYC dating bloggers — and met a few people I had previously only known online. On Friday afternoon, I went to an open dress rehearsal forĀ Armida at the Metropolitan Opera, and then went to a Ben Folds concert in the evening. And today, I went to the local university to rehearse a choral piece an old high school friend had composed for his grad school recital. It felt good to get away from the computer screen.

[Read more…]