How To Market The Crap Out Of Yourself

I recently watched a video by very talented lady Marie Forleo, in which she touted the importance of marketing above all other things — even more important than product.

Say what?

Come on. It makes perfect sense. As Forleo pointed out, you can have the most high-quality product in the world but, unless people know about it, your business is sunk.

Many of us dread marketing as a necessary evil. I know I did. I wanted nothing more than to just practice my art. But recently, I found myself in the middle of some great brainstorming sessions, and I also had a blast writing up my marketing plan. And now? I’m eager to finally put that plan into action.

Have you written up a marketing plan yet? Why not!? Even if you’re not launching a fancy-pants career coaching practice or consulting business, your freelance business could still benefit. And it’s not scary at all! I swear!

Here. I’ll walk you through it.

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Coffee Break: Burnt Out or Blessed?

Oh hey guys. What’s up? What? What’s that? Why yes, I did run a brilliant guest post by Susan Johnston in mid-April and then drop off the face of the planet. You’re absolutely right. God, I’m like the poster child for worst blogging practices ever. (By the way, did any of you buy her e-book yet?)

Those of you who follow me on Twitter already know that my grandfather died last Friday. It hit me pretty hard and, instead of working through it, I spent the past week watching TV, eating Cheez-Its, and taking Xanax. (I also sang my grandfather’s funeral mass and learned that yes, it is possible to belt out hymnals while you’re leaking tears and snot.)

Yesterday was my first day back at work. And yeah, it was a bit overwhelming. I ended the day feeling cranky, stressed out, and emotionally drained. Thinking about all the work I still had on my plate made me want to curl up in bed and pass out for the next year or so.

But then I forced myself to remember my humble freelancer beginnings, a time when I had so few projects on my plate that I spent entire days watching America’s Next Top Model marathons. And I forced myself to consider the fact that my grandfather¬†would¬†be super-pissed if I devolved into reclusive couch potato-dom on account of his death.

And so, here’s a look at things to come now that I’ve ruled out hibernation:

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