Is Your Business Flailing? Your Rates Aren’t The Problem

I'm so awesome they're throwing money at me.

Is business so slow you’ve considered lowering your rates?

I’ve considered taking similar measures in the past but, chances are, your rates ain’t the problem.

(And pushing non-stop contests and discount coupons will only cheapen your business, and make you seem desperate, so why don’t you dial that down, too?)

When I first launched my coaching business, I struggled with setting my rates.  Why? I was afraid. Would coaching rates turn off those who were used to consulting rates? Would my target client have the money to hire me? And if they did have the money, would they want to pay professional rates for someone who was such a n00b? Would I pay that much for me?

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Coffee Break: Selling Yourself

Between a last-second edit test, a quick trip to PA, and a full day holding poses for a portrait artist, I. am. wiped. So I hope you’ll forgive me for relying on an easy-as-pie Coffee Break post so early in the week.

This one was actually inspired by a conversation taking place over at the mediabistro bulletin boards, on how different pitching tactics have different success rates.

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