Archives for December 2011

Spill It: What’s Your Next Move?

December 27, 2011 by Leave a Comment

I’ve never been one to make a fuss out of New Year’s Eve, or to saddle myself with once-a-year resolutions. I reevaluate my goals almost every month, allowing each day to be a new beginning.

Still, after the overeating and undersleeping that is the holidays, I admit I feel especially compelled to ask myself: What’s next?

Otherwise, gravity and lack of inertia might keep me from ever resuming work again.

I feel especially dazed and bloated today. Last week, I baked seven pound cakes and six varieties of Christmas cookies. I chopped and pureed six cauliflowers and trimmed and roasted six pounds of Brussels sprouts to bring to Christmas dinner (an affair that lasted 8.5, long hours). Then, the day after Christmas, I hosted a dinner party at my condo. Because — apparently — I wasn’t yet tired of cooking and stuffing my face.

For the love of god, I need something new and exciting to pull me back into my work. So what’ll it be? [Read more…]

Filed Under: career path, spill it Tagged With: , ,

A Holiday Recipe for Freelance Success

December 20, 2011 by 2 Comments

I've opted not to show you the flour- and batter-spattered countertops.

It’s five days until Christmas, and Holiday Brain has reached a fever pitch.

Yesterday, I baked two Nutella Swirl Pound Cakes while my Christmas mix played and the tree lights twinkled. It was so effing cozy and festively charming that my brain almost imploded. This morning, I baked a lemon pound cake and, tonight, I’ll be doing up five varieties of holiday cookies with my mom and brother.

I still have two more pound cakes to go.

I’ve also spent the past three weekends driving around with my husband and looking at holiday light displays whilst sipping eggnog lattes and mint hot chocolate. And doing up ridiculous holiday e-cards that heavily feature my cats being forced to wear holiday outfits. And planning holiday dinner parties and party parties.

Clearly, my mind is on one thing, and one thing only.*

Don’t worry. I won’t hold out on you. Here. Let me share one of my favorite holiday recipes: [Read more…]

Filed Under: career path Tagged With: , , , , ,

The Top 10 Bookmark-Worthy Blog Posts of 2011

December 16, 2011 by 5 Comments

At my last quasi-regular job (permalance editor at an online publication specializing in love- and relationship-related content), the end of the year was always marked by a mad scramble to throw together an assortment of “best of” and “top 10” lists. Top 10 Love Songs of 2010. Top 10 Love Trends of the Decade. Best WTF Love-Related Moments. Best Sex Scenes. You get the picture.

As commonplace and cliche as they’ve become, everyone loves a good list. Even me. Especially me. Because when I was drawing together my Top 10 Bookmark-Worthy Blog Posts of 2011, I quickly noticed that almost all of them were lists.

A list of lists. How meta.

But even if you’ve grown weary of listicles, I hope you’ll find this one useful. It contains blog posts — all published in 2011 — that I keep returning to… posts I found so useful I couldn’t help bookmarking them for future use. They were just that full of awesome resources and easily-executable tips.

Together, they comprise a handy-dandy resource manual for building a better, stronger business.

So assuming your entrepreneurial muscles could use some flexing… [Read more…]

Filed Under: link love, Resources Tagged With: , , , , ,

How To Fish For (Those Completely Deserved) Compliments

December 14, 2011 by 6 Comments

Still trying to build up your freelance biz? There’s (probably) no need to drop your life savings on a slick advertising campaign, or on glossy, high-priced direct mail marketing. Over the years, time and experience have shown that word-of-mouth marketing is best.

Sure, I’ve broken into new markets by cold querying and social media marketing. But word-of-mouth marketing is still how I connect with the majority of my coaching clients. It led to my inclusion in the Young Entrepreneur Council’s inaugural group of members. It’s the primary reason I was asked to be a panelist on that ASJA sex writing panel in the spring. And it’s led to numerous writing and editing projects over the years.

You may believe that word-of-mouth marketing is out of your hands (and to some extent, it is). But if you’re looking to build legitimacy for your business, you can still use those satisfied clients to your advantage in a more deliberate way.

I’m talking testimonials, people. And all you have to do is ask for them. [Read more…]

Filed Under: correspondence, Resources Tagged With: , , , ,

Want To Build Your Business? Get Out of Your Comfort Zone

December 9, 2011 by 4 Comments

The other week, I wrote a post about how choosing the more difficult path can lead to both personal and career growth. After all, if you’re not challenged by the work you’re doing — if you’re not learning — how can you possibly move forward?

Oftentimes, that difficult path involves merely putting on pants, or ignoring the evil siren song of your DVR queue. But sometimes, the more difficult path involves doing something you’re bat-shit petrified of.

Eleanor Roosevelt once said that you should “do one thing every day that scares you.” As a self-hating wuss, this appeals to me.

And as I read Noelle Hancock’s memoir, My Year with Eleanor (in which she tries to do one scary thing a day, for a year), I can’t help but think that in order to go bigger and better in 2012, I need to be challenging my wuss-tastic self even more. [Read more…]

Filed Under: career path

How To Keep Up the Momentum During the Holidays

December 7, 2011 by Leave a Comment

I’ve been seeing it a lot lately. Fellow freelancers tweeting out that their calendars have opened up enough to allow for new business. I did it myself just last week.

Is it something in the air? Have our work cycles somehow become synced up? Are all of our regular clients just too damn busy stringing up twinkle lights and hanging stockings to bother with assigning out new work?

Part of it is the conclusion of another fiscal year. Large projects are ending. Annual budgets are drying up. Clients are holding back until 2012… fiddling with their editorial calendars… treading water until they feel safe spending money again.

Another part of it is Holiday Brain. Between all of those projects we just wrapped up, all of those pound cakes and soups we just made for Thanksgiving, and all of that holiday shopping we now have to do, we completely forgot about marketing ourselves. I mean, who has time to hustle when there are catnip candy canes and glittery tree ornaments to be bought!?

Unfortunately, considering how much money we tend to spend during the holiday season (buying a third ceramic Christmas tree was totally worth it), we need new income now more than ever.

So how can you make the holidays work for you? [Read more…]

Filed Under: marketing, productivity Tagged With: , , ,

Spill It: How Do You Handle Rejection as a Writer?

December 1, 2011 by 5 Comments

I learned early on that — when it came to freelance writing — it was important to bounce back quickly from rejection, keep up the momentum, and flip that pitch.

Because of that early lesson, I’ve never felt too much anxiety when pressing “send” on my query letters and, upon receiving rejections, I’ve typically only felt the barest twinge of disappointment before turning to the next publication on my pitch list. After all, rejection is a reality of the freelance writing life, and not everyone is going to fall all over themselves to publish my work. In fact, despite my being a total genius (obvs), I’m pretty sure at least some of my ideas have been pretty weak.

So my mental reaction when I received my first-ever rejections from my first-ever literary agent queries sort of caught me by surprise. [Read more…]

Filed Under: spill it, writing Tagged With: , ,